The Season 8 edition of India Runway Week had a glamorous addition with India’s most fashion forward beauty brand, Colorbar coming on board as “Make-Up Partner”. Colorbar launched its Summer 2017 Limited Edition Collection – Feel the Rain at the Fashion Event held in the capital. This collection brings to life the freshness and romance triggered by the nostalgia of the Indian monsoon after a spell of scorching heat. This was launched in a stunning collaborative fashion showcase with designer; Ken Ferns at the opening show at IRW Season 8. Four looks created from the newly launched collection formed a part of the key makeup trends for IRW this season. Colorbar also lent its expertise to the entire event, with the brand’s make-up artists supporting backstage for all the shows held during these days.
Commenting on the collaboration, Mr. Samir Modi, Managing Director, Colorbar Cosmetics said, “The India Runway Week provides a global platform for young designers such as the very talented Ken Fen and is a natural fit for Colorbar. We are a brand that has always been at the forefront of fashion innovation in the beauty segment. It is a perfect opportunity for us to showcase the latest trends, as well as engage with a smart set of Influencers, bloggers and the fashion fraternity. We are delighted to launch our innovative new collection, Feel the Rain that has been developed in Paris, at the Colorbar- Kern Fern fashion show during the IRW Season 8.”
The brand is known for its avant-garde themes, which lead the trend forecast in beauty. Bringing a completely new design aesthetic, Colorbar collaborated with Ken Ferns, for a fashion show that brought the ramp alive with a fresh and breezy showcase. These two talents came together to bring to sharp focus the newly launched, ‘Feel the Rain’ collection. Introducing this May – Feel the Rain, Limited Edition collection. All guests present were amazed by the luxurious mélange of sensory experiences that evoked the dream like romance of rain, after a spell of scorching heat.
A selection of Colorbar products including Feel the Rain Collection were displayed at The Fashion Shuttle for guests to try out. The Fashion Shuttle is a unique exclusive concept created to bring some ease in the hectic schedules of attendees and provide a breather to them. The space is an invitee only area that allows people to experience the best of IRW and Colorbar. Here guests could hangout between the shows, try out newly launched products, get makeovers, click pictures and even wear designer outfits for the day.
As part of a cohesive fashion experience, Colorbar also hosted a special lounge at the exhibition arena. The Colorbar Experience Zone offered makeovers, make-up advice from beauty advisors, as well as a showcased the latest trends in make-up. This vibrant and eclectic space created an indulgent experience that marks the Colorbar universe across all its outlets. Sophisticated and chic with visual backgrounds, perfect for those photogenic moments. The experience zone also showed some cutting-edge beauty technology from the brand, mainly magnetic displays, which showcased Colorbar’s unique range of colour cosmetics for face, eyes, lips and nails in the most attractive manner.
About Feel The Rain Collection
Feel The Rain, Summer 2017 Collection by Colorbar is a Limited Edition by the brand, launched at the IRW Season 8. Amongst a whole host of in trend looks, you can get that all-natural, dewy look with distinctive colour palette in the collection. Reminisce romantic moments as you wear the monsoon inspired shades from the new range for that lit-from-within look. Flaunt your make-up as a fashion accessory with easy to carry around, travel-friendly packaging. Open the unique rose-gold packaging with water droplets on the container and drench yourself in a range that gives you 28 SKUsto celebrate every mood. Just like the drops of the first rain leaves the land gleaming, the 7 colours of the new range will leave you enchanted.
This collection brings to life the freshness and romance triggered by nostalgia of the Indian monsoon. The collection brings in a wide range of products for everyday wear. Picturesque both in terms of the hand-picked shades as well as recreating the moods and moments of rain cross a variety of shades, Feel the Rain romances the most awaited weather phenomenon, the meeting of sky and earth in a downpour, a torrent, or in gently falling rain. This collection highlights the many aspects of rain, recreating the emotions it triggers for all of us. The sensory experience of rain, its abundance dewy freshness comes alive across the product range as well as the presentation of the collection.
Making every girl’s dream come true, with this new collection, Colorbar has launched a range of color-coordinated nail lacquer and lipstick. The 7 shades of Feel The Rain Gel Nail Lacquer have been hand-picked to match the beautiful shades of creamy Matte Lipstick. While the Feel The Rain Gel Nail Lacquer is a 7-free formula with long lasting benefits, the Feel The Rain Matte Lipstick is loaded with the goodness of Vitamin E and essential oils to restore moisture and improve the texture of the lips. It also has Sun Protecting properties which nourishes and protect lips against UV rays.
Perfect your pout with the double duty Feel The Rain Xposed Lipcolor Duo which comes with a lip-color and a gloss. Apply the gloss alone to bring out the natural color of the lip or over your favorite lip color to obtain a wet ultra-vinyl make-up effect. Go experimenting with Twinkling Glitter from this limited-edition range and add drama to your pout by sealing it with the Lipcolor Duo gloss.
Metallic tones have taken over makeup on the runway, and this trend finds an expression in the Colorbar Feel The Rain Metallik Eyeshadow that is available in 4 easy to glide-on shades.
Highlight, contour and add dimension to your face for a sculpted look with Feel The Rain Xpert Sculpt Kit. The extra soft texture spreads smoothly on the skin allowing you to achieve a perfect tanned look or add natural radiance to the skin. Sericite and Micronized Pigments employed formula blends effortlessly leaving behind a brighter skin.
Flaunt a perfect radiant skin with Feel The Rain Duo Affair Blusher that blends seamlessly to give you an even finish. This luminous and silky formula is enhanced by an ADVANCED OPTICAL TECHNOLOGY that blurs imperfections providing a natural-looking radiance. The three-dimensional texture can be used as a powder, bronzer as well as a blush.
- Feel The Rain Gel Nail Lacquer: INR 325
- Feel The Rain Duo Affair Blusher: INR 500
- Feel The Rain Matte Lipstick: INR 650
- Feel The Rain Xposed Lipcolor Duo: INR 900
- Feel The Rain Duo Affair Blusher: INR 1800
- Feel The Rain Xpert Sculpt Kit: INR 1800
Colorbar Brand Profile:
Colorbar is a leading color cosmetics and make-up brand that adds glamour to women’s avant-garde beauty needs. Its exclusive, high-end formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. Colorbar formulations are benchmarked against the leading prestige brands of the world. Colorbar considers every woman as unique – with a distinct personality and style, who uses an exclusive selection of colors to express her individuality. This inspiration lies at the heart of Colorbar’s interesting and contemporary color palette.
Colorbar is present through 65 exclusive outlets in some of the leading high streets and malls in India. The brand is also present in Shoppers Stop, Lifestyle, New U and more than 1000+ Multi brand outlets across the country.